Honey Girl was founded in Hawaii in 1997, when it’s first collection of Junior/Women swimwear and clothing was launched.
It all started when Louisa Hoover began designing swimsuits for herself and friends to wear surfing. “The fun part was testing the suits”, remembers Louisa, who grew up on a boat in Waikiki just steps from her favorite home break “Kaisers” and knew the necessity of a good “surf suit”.
Today Honey Girl can be found in over 100 of the best surf and swim shops throughout Hawaii, East Coast, West Coast, Canada, Australia, Japan, and Carribean.
To meet the high demand for matching Toddler & Tween line of swimwear, Louisa launched her first children’s swimwear collection in 2000 for which her baby daughter (Chelsea) was her inspiration for a line that became Little Honeys. The Little Honeys collection offers swimwear and clothing for toddlers & girls ages 1 to 14.
At Honey Girl, we take pride in the construction, fit, and function of our swimwear, and use only high quality fabric and lining, as well as durable sewing (made in the USA). We hope you enjoy wearing Honey Girl as much as we enjoy designing them!